I created the following videos for self-publishers with tight budgets. You may have written a terrific story, but if you don’t package it nicely, it won’t sell. However, you don’t need to spend thousands of dollars on a book designer.
People like beautiful things. Books and type are art forms. I have forty years of experience as a teacher and graphic designer. I teach book design and typography at the college level. It is easy to make books look professionally designed with these easy tips. Take the time to watch my videos before you set up your Microsoft Word file for publishing.
(Disclaimer: I used an older version of Microsoft Word for these tutorials so that non-techy people can use them. The principles work the same for newer versions of Word.)